Ease of use

Your website can look good with cool graphics etc, but if a user cannot easily navigate around your website, they will quickly click away to another site (within 3 seconds). As a rule, your content or information should be no more than two clicks way, one click is preferred.

On the home page, visitors should see what is on offer and where to get it. Clear navigation will ensure that visitors do not get lost or confused about where they are on your site or how they got there.

If visitors can navigate your site with ease, they will stay longer and be more likely to buy. If not they will click away (within 3 seconds)

Make a flow chart

Think about how a visitor will navigate around your site and plan your website with this in mind.

How is it for your visitor?
What you want them to see?
When do you want them to see it?
Where do you want them to go next?

Make a flow chart that shows all the items that you want to present and the sequence in which they will appear.