Ease of use
Your website may look attractive and beautifully designed, but if a visitor can not easily navigate your website, they will quickly click away to another site. It takes just a few moments for a site visitor to decide if they will stay on your website.
As a general rule, the content or information should take no more than two clicks to find, and one click is preferred. If the route is longer then users may experience this as difficult and will quickly leave your site. When your website is easy to navigate then its visitors will be more likely to buy your products or services.
You can contact Steve Or webdesign studio when you need some free advice on this subject.
- Make a flow chart
- What do you want visitors to see?
- Where do you show?
- Where do visitors go next?
- Need help?
Make a flow chart
By thinking in advance how visitors browse your website, you can ensure the usability of your site. After answering the following questions, you can easily make a flow chart for your website. Of course you can also leave it to your web designer or webdesign studio.
What do you want your visitors to see?
When visitors open your website they see and read everything. But what is most important? What information should your visitor immediately see? Give your visitors what they expect. Your home page should contain general information about your company and your products. When your visitors click to a page about your mission and vision, they expect to find it. Therefore on that page it should also be prominent.
The links that you offer (eg in the menu) are important. What links can your visitors see on certain pages? On your homepage, visitors need to see all the important links: contact, products, references, etc.
Where do you want your visitor see it?
It is not useful to let all links be visible all the time. Then your website will be quickly cluttered.
By dividing your pages into categories it becomes easy for users to navigate. Under the 'products' you can show the different types of products. For example from your homepage, your visitors can find all the categories (first click) and on the category page can they find the rest of the links (second click).
Where do you want your visitors will go next?
Mapping out the website navigation process, for example is very important for online stores. The customer clicks on a product, then on 'order' and then comes to a page where payment can be made. After paying, visitors should see a confirmation of their purchase. By identifying these processes you can make the way as short as possible for your website visitors.
Need help?
Creating a flowchart is a complicated and time consuming process, especially if you are unfamiliar with websites. This is common practice for your webdesigner who can advise you about the layout of your website.
