Identify your visitor's needs

Your visitor's immediate needs will probably be very different to your desired goals.

Before your website begins to sell, it has to answer your visitor's questions and put their fears to rest.

Your website should provide answers to these questions:

Who are they?

Can I trust them?

Are they any good at what they do?

What kind of attention and service will I get?

Will they get the job done or deliver on time?